Nomad Design Chug Norris 72 Topwater Lure

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  • Length: 3"
  • Weight: 3/8oz
  • Action: Walk the Dog
  • Hooks: BKK 1X Trebles #8
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The Chug Norris is not your ordinary topwater lure - it's a game-changer. Renowned for its ability to conquer the biggest, nastiest saltwater trophy species, Nomad Design's Chug Norris has now arrived in freshwater. With its unique design, the Chug churns the water with a surface "walk the dog" style or a straight pull and pop technique that no other lure can match.

Nomad has crafted the Chug Norris to make maximum disturbance from a minimal movement, while also moving erratically from side-to-side. Its secret lies in the Patented Autotune System line tie, which provides freedom of movement and ensures an erratic yet natural presentation. The Patented Autotune lets you pop it hard for a huge splash or work it super slow. You can even work the Chug to turn a full 180 degrees from side-to-side like a "walk the dog." The Chug Norris gives you a variety of options seldom achieved with a standard topwater lure, from short hops with big splashes for finicky Smallmouth to big rips for giants chasing fleeing bait.

Outfitted with super sharp BKK Spear hooks, HD ABS System, and Triple Shield Protection in some of the best colors, every Nomad Design lure has been crafted by decades of experience on the water to be tougher, last longer, and catch more fish. With the Chug Norris, you can expect nothing less than exceptional performance, durability, and fish-catching ability. Whether you're a seasoned angler or a novice, the Chug Norris is sure to become your favorite floater.


Autotune Fresh

Patented Autotune Technology designed by Nomad founder Damon Olsen. Allows the lure to self centre, run super deep and allows incredible action at very slow retrieve speeds. The freedom of movement in the Autotune design creates a swimming action that simply catches more fish.

Triple Shield Protection

We ensure that the painting process and the quality of the finish on all lures is protected and likely to last longer by applying 3 final coats of a super tough clear resin to the outside of all lures. It provides additional colour depth and ensures that the finish on your lure will last longer.

HD ABS System

Normal plastic was simply not strong enough for our lures, so we designed a special formula of High Density ABS plastic, which is a white colour, and is ultimately stronger than any other plastic used for lure production. These lures feature a thicker wall construction, meaning ultimate strength and durability.

BKK Hooks

BKK hardware means confidence with every hook set. Every hook made contains the expertise and craftsmanship of over a hundred years of hook making and gives you the ultimate confidence when fighting big fish.


WARNING: This product can expose you to chemicals including Di(2-ethylhexyl)phthalate (DHEP) and lead, which are known to the State of California to cause cancer, and birth defects or other reproductive harm. For more information, go to

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