Aside from looks, lets dig into what actually makes this bait so "new".
Right off the bat you can see that this bait comes pre-rigged BB style. Equipped with a VMC size 1 round bend treble hook, the rigging harness is hand crimped with 60lb wire and rests within a small ridge on the head for ensured alignment . You may notice that the third barb that rests within the head of the bait is slightly bent out. This is done intentionally. Butch's method consists of slightly bending out the barb that inserts into the bait so that the two other barbs can sit flush with the top of the bait.
What really gives this bait its signature "thumping" action is a combination of two key things. A cleaned up version of the original optimum boot tail and Butch's offset weight system. The difference with his weight system is that it is set a lot further back in the body than most traditional boot tail style swimbaits. This allows the bait to swim more level on the retrieve in comparison to the weight being in the head.
Suggested Tackle and Lure Specs:
Line: 20lb Flourocarbon
Rod: 8ft Extra Heavy
Reel: 5:1 Ratio
Hook: VMC Size 1 Round Bend
Length: 9″ Weight: 5.2oz
WARNING: This product can expose you to chemicals including Di(2-ethylhexyl)phthalate (DHEP) and lead, which are known to the State of California to cause cancer, and birth defects or other reproductive harm. For more information, go to www.P65Warnings.ca.gov